Carolina Guja Montanari's profileTomaso Baj's profileFabio Mittini's profileNiccolò Maria Menozzi's profile+2

Identity for a dissident movement

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Bachelor thesis project for the exam of "Sintesi Finale" with prof. Ermanno Guida.,
Andrea Braccaloni, Pietro Buffa and Alessandro Masserdotti.
 
 
Madjūs is a dissident movement that is opposed to capitalist system proposing alternatives. 
Its iconography and some of its principles are based on Viking culture. 

 
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
 
 
Behind the appearance of the website, posters and flag, 
hides a secret organization that communicates via a mobile application. 
 
This application is equipped with an encryption / decryption of messages
in the runic alphabet, which is generated through Vvvv. 
 
 
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
 
 
The members of the movement are associated with an animal symbol,
depending on their role in the organization. 
During a physical encounter is handed them a starter kit containing a manual, gadgets and a mask.
 
 
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
 
 
The mask, made in patchwork style, conceals the identity of the wearer during potentially dangerous actions.
 
 
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
brand vvvv Dissident movement animals runes viking north runic Vik New World Order changement University mask generative design
Identity for a dissident movement
Published:
Carolina Guja Montanari's profileTomaso Baj's profileFabio Mittini's profileNiccolò Maria Menozzi's profile+2
Multiple Owners

Owners

Carolina Guja Montanari's profile
Milano, Italy
Tomaso Baj's profile
Como, Italy
Fabio Mittini's profile
Novara, Italy
Niccolò Maria Menozzi's profile
Reggio nell'Emilia, Italy

Identity for a dissident movement

2013 – 2014 Brief for the course was to develop a visual identity using dynamic tools such as generative graphics software Vvvv.

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