that was an interesting project when Nile fm decided they wanted to present themselves in a different way, i tried as much to take their image to a different level, edgy, rough,  and mature, those were the first sketches, on two different slogans "heartbeat of a nation" and "turn me on", both were rejected, but i still enjoyed the lunacy of it.
nile fm pitch
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nile fm pitch

nile fm wanted to communicate a different image, more hip and mature, the concept was built on illustrations with sketch quality that support the Read More

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