METR: Music Educators Technology Resource
Direct Mailer - Thank You
Direct Mailer - Thank You
Objective: Redesign the METR Thank You Mailer. The bottom half is perforated to make it easier for the customer to reply with his/her input.
METR:
"Sweetwater took over the operation of Lentine's e-commerce website and the catalog/mail order business under the Lentine's Music brand in order to focus on the growing education market for instruments and music technology. 'The education market is expanding rapidly, especially with regard to music technology,' explains Surack. 'Sweetwater's expertise with music technology is well-known, and our marketing power and distribution efficiency are unrivaled, so this combination of the strengths of the two companies operating under the same umbrella will be unquestionably the strongest in the music education market.'"
Sweetwater:
"Sweetwater is currently the world's fourth-largest dealer in music technology and professional audio equipment, according to Music Trades magazine."Company owner Chuck Surack founded Sweetwater in 1979, originally as a 4-track recording studio, but soon expanded the company to become a music retailer whose emphasis was pre- and post-sale customer service.The company's Sales Engineers include musicians, audio engineers, and technical experts. Each Sales Engineer works one-on-one with customers of all experience levels, providing buying advice, and helping put together software- and hardware-based systems."
METR:
"Sweetwater took over the operation of Lentine's e-commerce website and the catalog/mail order business under the Lentine's Music brand in order to focus on the growing education market for instruments and music technology. 'The education market is expanding rapidly, especially with regard to music technology,' explains Surack. 'Sweetwater's expertise with music technology is well-known, and our marketing power and distribution efficiency are unrivaled, so this combination of the strengths of the two companies operating under the same umbrella will be unquestionably the strongest in the music education market.'"
Sweetwater:
"Sweetwater is currently the world's fourth-largest dealer in music technology and professional audio equipment, according to Music Trades magazine."Company owner Chuck Surack founded Sweetwater in 1979, originally as a 4-track recording studio, but soon expanded the company to become a music retailer whose emphasis was pre- and post-sale customer service.The company's Sales Engineers include musicians, audio engineers, and technical experts. Each Sales Engineer works one-on-one with customers of all experience levels, providing buying advice, and helping put together software- and hardware-based systems."
