Fresh Laundry- Packaging/ Branding Concept

  • Fresh Laundry is a concept brand that came about as a result of combining two of the most essential and desired aspects of a person's life: food and clothing. 
    A clothing brand that offers ethically produced apparel, Fresh Laundry presents itself in the form of a comfortable eatery. With shirts in pizza boxes and baguette holders, the freshest clothes are uniquely sold and packaged in the FL concept store that houses its own small cafe.
  • Process