Body Shop with the collaboration of Traffic (a wildlife trade monitoring network) wants to raise the awareness of illegal trafficking of endangered animal in Malaysia’s forest.
We created a simple guerilla campaign that adopts the ‘LOST PETS’ style of flyers to get the attention of people to help put a stop to animal trafficking.
Each flyer is made and drawn by hand to give it a very real feel. The flyers are then pasted onto public areas like notice boards, trees, fences, residential areas, carparks near shopping malls and more. Some were even faxed.
Leopard fur bag.
Python skin boots.
Ivory jewellery.
Client: Traffic / The Body Shop.
Agency: Grey Worldwide Sdn. Bhd.
Executive Creative Director: David Sin
Art Director: Wendy Chiu / Allan Teo
Copywritter: Alex Wong
Designer: Wendy Chiu / Allan Teo
Typographer: Allan Teo
Agency: Grey Worldwide Sdn. Bhd.
Executive Creative Director: David Sin
Art Director: Wendy Chiu / Allan Teo
Copywritter: Alex Wong
Designer: Wendy Chiu / Allan Teo
Typographer: Allan Teo
