Body Shop with the collaboration of Traffic (a wildlife trade monitoring network) wants to raise the awareness of illegal trafficking of endangered animal in Malaysia’s forest.
We created a simple guerilla campaign that adopts the ‘LOST PETS’ style of flyers to get the attention of people to help put a stop to animal trafficking.
Each flyer is made and drawn by hand to give it a very real feel. The flyers are then pasted onto public areas like notice boards, trees, fences, residential areas, carparks near shopping malls and more. Some were even faxed.
Client: Traffic / The Body Shop.
Agency: Grey Worldwide Sdn. Bhd.
Executive Creative Director: David Sin
Art Director: Wendy Chiu / Allan Teo
Copywritter: Alex Wong
Designer: Wendy Chiu / Allan Teo
Typographer: Allan Teo
Agency: Grey Worldwide Sdn. Bhd.
Executive Creative Director: David Sin
Art Director: Wendy Chiu / Allan Teo
Copywritter: Alex Wong
Designer: Wendy Chiu / Allan Teo
Typographer: Allan Teo