搭台喇(Dataila): Offline Activity Branding

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Brand Owner: 搭台喇 Dataila

Design & Projectized by ZLEVENter 指令介入™

搭台喇 Dataila 线下活动 - 品牌设计

Dataila - Offline Activity Branding

“搭台喇”是一个专注于帮助人们组织各种活动、寻找搭子的平台。在广东话中，“搭台”指的是拼桌吃饭，这也反映了该平台的主要功能之一——为用户提供一个寻找共同爱好者、结伴参与各种活动的场所。品牌的目标是通过连接有共同兴趣的人，打造一个充满活力和互动的社区。用户可以在搭台喇上发布自己想要组织的活动，例如聚餐、运动、旅游、学习等，也可以浏览其他用户发布的活动，并根据自己的兴趣和时间进行报名参与。

"Dataila" is a platform focused on helping people organize various activities and find partners. In Cantonese, "Da tai" means to share a table for a meal, which also reflects one of the main functions of this platform - to provide users with a place to find like-minded people and participate in various activities together. The goal of the brand is to create a vibrant and interactive community by connecting people with common interests. Users can post the activities they want to organize on "Dataila", such as dinners, sports, travel, and learning, or browse the activities posted by other users and sign up to participate based on their interests and time.

搭台喇 LOGO图形旨在直接明了地传递一个积极的口号：“迈开腿，去行动”。为了准确传递这一理念，并和“搭台喇”的名字呼应，将“搭”和“喇”共同具备的“人”字提取后，设计成一双充满个性、有力量有活力的腿。并在顶部加入鼓掌的声效标识，传达击掌、交友的概念，生动形象。

The logo graphic of Da Tai La aims to convey a positive slogan directly and clearly: "Take steps and take action". In order to accurately convey this concept and echo the name "Da Tai La", the "person" character that both "da" and "la" have in common is extracted and designed into a pair of personalized, powerful and energetic legs. And the clapping sound effect logo is added at the top to convey the concept of applause and making friends, which is vivid and image.

Legal support(法務支持): 上海日盈律師事務所