Project Overview
Hoko Cafe - a Brick Lane based Cantonese style restaurant is hosting a Milk Tea pop up. The brand wanted to curate a series of promotional material to highlight their best selling milk tea product on their social media.
Hoko Cafe - a Brick Lane based Cantonese style restaurant is hosting a Milk Tea pop up. The brand wanted to curate a series of promotional material to highlight their best selling milk tea product on their social media.
Objectives
Attract audiences who is interest in gaming culture as a potential to extend their restaurant as an online platform.
Approach
- Exploring visual aesthetic of retro game and TV
- Focus on the process of tea brewing to elaborate the craft involved
Integrating gradient as a visual representation of the tea brewing process 1) Tea + Water 2) Filtering brewed tea 3) Evaporated Milk + Tea 4) Tea + Sugar
