POPPI - LEMON LIME
Steelworks has partnered with Poppi to create a 30s broadcast spot celebrating the release of Poppi’s new Lemon-Lime flavor. We incorporated Poppi’s signature color palette and chrome aesthetic with transformative reveals of the can and flavor cues.
Our goal was to craft an engaging and dynamic campaign for Poppi that seamlessly transitions from the product reveal to showcasing its flavors and ingredients, all while capturing the essence of sneaker culture. We aimed to align with Poppi's distinctive chrome aesthetic, infusing the ad with freshness and vibrant shots of juicy fruit, all in this lemon-lime world.
Our goal was to craft an engaging and dynamic campaign for Poppi that seamlessly transitions from the product reveal to showcasing its flavors and ingredients, all while capturing the essence of sneaker culture. We aimed to align with Poppi's distinctive chrome aesthetic, infusing the ad with freshness and vibrant shots of juicy fruit, all in this lemon-lime world.
Process
CGI / Animation
Creative Direction
Nidia Dias + Miguel Rato
Art Direction
Joey Phinn
Design & Lookdev
Tiago Andrade, Joey Phinn, Marcel Piekarski, Afonso Soares, Dennis Tiege
FX
Tiago Andrade, Ezequiel Grand, Marcel Piekarski
Lighting
Tiago Andrade, Carlos Cidrais, Marcel Piekarski
Animation
Tiago Andrade, Joao Lucas, Marcel Piekarski, Afonso Soares
Comp
Tiago Andrade
Storyboard
Alex Potts
Editor
Claudio Vasques
Sound Design
Echoic Audio
FINAL ANIMATION
BEHIND THE SCENES
Utilizing a blend of Cinema4D and Houdini, we experimented with various approaches to maximize the ad's impact. We incorporated fluid simulations and innovative techniques to deliver a refreshing and unique take on a beverage commercial.
