Justin Joy. Branding for an event agency
CHALLENGE & APPROACH
We were tasked with developing a brand for an experienced event agency located in Cyprus that organizes corporate events for clients all over the EU.
The company's mission is to create impactful and unforgettable events that inspire and connect people, leaving a lasting mark on the hearts and minds of everyone involved. Our task was to highlight creativity, professional expertise, and emotions.
NAME
Justin Joy is a fictional character whose name is self-explanatory and serves as a homophone of the phrase "Just Enjoy".
This name conveys the idea that working with the agency will be a pleasure. The agency specializes in organizing vibrant and emotionally engaging events that are impossible not to enjoy. Justin Joy sounds like a familiar name, so it is easy to read and remember, thanks to its consonance with the catchphrase. Justin Joy. Just enjoy events.
DESIGN
Justin Joy's identity embodies celebration, fun, and energy, with the logo being a key element present across all brand touchpoints.
We have developed multiple logo options, including a monogram as an additional component of the brand identity. The primary color is orange, complemented by dark turquoise, turquoise, milky, green, black, and white. To enhance brand recognition, the visual identity incorporates various style-defining elements such as text design elements, a monogram mask, a header plate, and a flexible design element. We have outlined comprehensive communication guidelines for the brand's presence on social networks, provided recommendations for website design, and ensured that the identity is seamlessly integrated across all touchpoints.
