Rahaa Bakes weaves Bahraini heritage with tradition, authenticity, and sustainability, operating as a cozy home-based business. The name “Raha” recalls the time when an old Arabic grinding tool -also called “Raha”- was a cornerstone of traditional Bahraini kitchens.
The logo tells a story of a visual representation of the bakery’s commitment to quality and authenticity. A wheat attached with a logotype symbolizing not just the staple ingredient of bread but also the very essence of Bahraini culture and heritage. The myriad hues of freshly baked bread are chosen as a color palette. Moreover, the spirit of Bahrain which are warmth, community, and welcoming.
The elegant of the Diwani script is presented in the logo. Its graceful curves and intricate flourishes evoke a sense of
nostalgia, transporting customers to the old era especially the targets audience are middle aged people who cares
about their diet.
In essence, Rahaa Bakes isn’t just a warm kitchen; it’s where the past intertwines with the present to create something truly extraordinary. It’s a testament to the enduring power of culture, community, and, of course, the irresistible allure of freshly baked bread.
Brand Strategy
Mission: Bake delicious artisanal breads that are healthy and diverse, catering to everyone’s tastes.
Vision: Transform Bahrain’s bread market by promoting awareness of healthy bread choices and improving overall wellness in our community.
Values: Health & Wellness, Authenticity, Sustainability
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2023 Project
By Lulwa Alsayegh
