For my first project, working on contract at Cowley College, I designed a vibrant and engaging poster to promote a dip event for the staff. The objective was to infuse a sense of fun and excitement into the design while incorporating elements that resonate with the college's branding and aesthetic direction. The poster featured a playful and dynamic typeface that reflects the lively nature of the event. To visually highlight the variety of dips offered at the event, I displayed representations of different dip options, enticing viewers with a tantalizing display of flavors. Incorporating wavy lines emerging from the background, I created a sense of movement and connectivity that aligns with the college's current use of topographic-themed branding for 2024. The use of orange, a key color in Cowley College's palette, ensured visual consistency and reinforced brand recognition.
Overall, the poster design successfully captured the spirit of the dip event while adhering to Cowley College's branding guidelines. It served as an effective promotional tool, inviting staff members to participate in a festive and engaging gathering.
