Aurora encapsulates the essence of feminine elegance, confidence, and empowerment. It celebrates the radiant beauty inherent in every woman, offering cosmetics that enhance natural features while inspiring creativity and self-expression.
Target Audience: Aurora targets women aged 18-45 who embrace their individuality and seek high-quality cosmetics to complement their lifestyle. Our audience values self-care, authenticity, and products that align with their personal values.
Project Scope: Logo Design, Brand Identity Design & Guidelines, Product 3D Visualizatoin and Art Direction.
Brand Positioning: Aurora occupies a unique position in the cosmetics market by offering a curated range of premium products that prioritize both beauty and wellness. We differentiate ourselves through:
Innovative formulations that enhance natural beauty and promote skin health.
A commitment to sustainability and cruelty-free practices, resonating with environmentally-conscious consumers.
Empowering messaging that encourages women to embrace their uniqueness and express themselves with confidence.
