Ingredients Online 2024. campaign & animation

Campaign Design visual identity animation motion graphics branding tradeshow campaign Advertising booth design animated video

INGREDIENTS ONLINE NPEW 2024

campaign & animation

Ingredients Online is the premier e-commerce marketplace for bulk and wholesale ingredients. With B2B transactions increasingly moving online, they are at the forefront of the digital revolution with their cutting-edge technology and a fearless focus on innovation. As they help build a new kind of supply chain, they firmly believe that their continued ability to lead depends on the growth of the businesses who buy and sell on Ingredients Online. That’s why their main priority at all times is to create maximum value for them. It is their conviction that when all of us are at our best, today’s challenges in ingredient sourcing can serve as powerful launch pads toward a brighter future.

For this campaign, we've crafted a total of four animated videos exclusively for Ingredients Online. The Natural Products Expo West, held annually in Anaheim, CA in March, serves as the premier trade show for the natural, organic, and healthy products industry, having over 2,200 exhibitors and attracting more than 60,000 visitors per event.

This year, Ingredients Online has established a significant presence with the installation of four LED Walls at their booth, distinguishing them as one of the most eye-catching exhibitors. The creative narrative woven into these four videos aims to spotlight the key themes and keywords associated with Ingredients Online, seamlessly aligning design elements with their brand identity.

Inspiration

The concept driving the design of our branding video is to captivate the attention of the crowd with visually stunning elements. Recognizing the prevalence of green color palettes at trade shows, particularly those centered around natural ingredients, we sought to differentiate ourselves by experimenting with two distinct visual styles.

Incorporating keywords such as Natural, Organic, Global, Transparent QC Documents, and B2B Ecommerce Marketplace, we crafted a dynamic tunnel animation adorned with vibrant visuals that demand attention. This approach ensures that our booth stands out amidst the sea of green hues, effectively drawing the gaze of passersby.

The animated videos from Part A to Part C strategically incorporate highlighted keywords from the brand. We've organized these keywords into distinct groups to effectively convey the underlying ideas behind each key point.

Ingredients Online 2024 - Animated Video Part A

The sweets feature a wide array of organic ingredients, reflecting a growing trend in consumer preferences. From vibrant desserts to charming movements, each option exudes irresistible appeal.

Ingredients Online 2024 - Animated Video Part B

The golden flight routes symbolize the prosperity of our global network. Ingredients Online's Global Solutions streamline operations for customers worldwide, making business interactions seamless and effortless.

Ingredients Online 2024 - Animated Video Part C

Contract Manufacturing, Private Label, and Branded Products are integral components of Ingredients Online's comprehensive suite of services. They source ingredients that are directly from natural plants found in nature. These versatile elements form the cornerstone of a diverse range of products, including delightful gummies. As we adhere to the specific frame size of the LED Wall, our goal is to imbue the enchanting essence of gummies with life. Picture these delectable treats gracefully transcending the boundaries of the frame, seamlessly merging the virtual and the tangible realms.