LISONA主打质感风格女装，品牌主张简洁、大气、随性的实用主义，坚持以线条、裁剪和形式取胜。通过和谐统一的色彩、细节和品质的打磨、不拘泥于传统的时尚表达，不断推陈出新，创作出经典、耐看的服装。始终追求极致的结构主义与实用主义的平衡点。FGD应邀为其重塑品牌视觉体系，整体的视觉呈现上，我们尽可能做减法处理，通过留白的处理，来营造画面的呼吸感。品牌标识的字体由同样的椭圆，通过正负空间相切得出，更加和谐统一，兼具节奏美感。在品牌色彩的选择上，排除了装饰化语言，使用牛皮纸来还原自然的本色，克制的增加相对跳跃的色彩，强化视觉的吸引力。
FGD was invited to rebrand its visual system. In the overall visual presentation, we subtracted as much as possible, and created a sense of breathing in the picture through the treatment of white space. The logo of the brand is made from the same ellipse, through the positive and negative space tangent, more harmonious and unified, and both rhythmic aesthetics. In the choice of brand color, we exclude the decorative language, use kraft paper to restore the natural color, and restrain the increase of relatively jumping colors to strengthen the visual appeal.
By : Fungo Design Team
Year：2024
Email：info@infungo.com
