IKI HEALING - NƯỚC CHỮA LÀNH
Client: Hope Service Coporation
Creative Director: Le Thanh Tu
Design & 3D Modeling: Len Tran
Time To Market: 2023
Non-alcoholic drinks fermented from natural fruits and herbs
PROJECT OBJECTIVES
Increase brand recognition
Increase revenue
Brand repositioning
Sync upcoming products
Is one of the largest projects in Vietnam in the future about natural, non-alcoholic healing drinks
Increase brand recognition
Increase revenue
Brand repositioning
Sync upcoming products
Is one of the largest projects in Vietnam in the future about natural, non-alcoholic healing drinks
TARGETED CUSTOMER
The customer demographic consists of 28–45 year olds, married females, with an income of 8 million or more, primarily from the South. They are interested in health and fitness, investing in proactive health care, and seeking sustainable solutions for existing health issues. They prefer natural, useful products without chemical preservatives and artificial flavors. They value personal health care and environmental protection. They seek detailed information about products, reviews, and reviews, and are willing to recommend products to others.
BRAND VALUES
LOVE CAN HEAL ALL - IKI PUT THAT LOVE INTO product
No preservatives, no flavor enhancers, no flavorings.
Nature
Understanding
Friendly
Safe treatment, no side effects
Nature
Understanding
Friendly
Safe treatment, no side effects
BRAND DNA
Brand characteristics
Feminine
Formal
Simple
High-class
Elegant, tasteful
Feminine
Formal
Simple
High-class
Elegant, tasteful
