This project is a playful parody inspired by the Danish TV show "Luksus fælden" (Luxury Trap), where we humorously emphasize the importance of allocating ad spend wisely, particularly in online marketing (SoMe-marketing). The campaign was designed around the concept of seeking participants for a fictional new show, effectively blending entertainment with a strategic message.

The campaign yielded remarkable success, generating 30 high-quality leads and significantly boosting brand awareness.

Ad copy: 

STARTUPSAKSEN IS LOOKING FOR PARTICIPANTS Watch as STARTUPSAKSEN's experts stand ready to help Jimmi make the right financial decisions for him and his business! ⭐✂️💸 Are you struggling with a neglected SoMe spend yourself? 📉 Dreaming of a future where your business is swimming in leads, and where your advertising budget yields an ROAS through the roof? ☄️ Then write to our experts. Sign up here. ✨✂️