Each year, the American Advertising Federation (AAF) presents a unique advertising challenge to colleges and universities nationwide through the National Student Advertising Competition (NSAC). The challenge reflects the needs of a real client, allowing teams to work on a comprehensive advertising campaign from start to finish. This competition is an opportunity to apply classroom learning to the professional world and hone students' skills.
For the 2023-2024 school year, the client was Tide.
Tide asked teams to 1) Increase the number of loads washed on cold to 75% by 2030 and 2) Build brand love.
Our team won the following awards:
1. Best single-minded idea connected to Tide's Key Message.
2. Best Experiential Activation - 'Cool of with Tide' Misters (See page 8)
I served as my team's Account Executive.
