![Packaging brand identity Graphic Designer design visual identity brand marketing branding adobe illustrator Brand Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aadc06198400899.6640ea39241ee.jpg)
Brief:
Task: Create a bright design that captures children's attention while adhering to the brand book's stylistic guidelines, utilizing the main character "Сірко".
Sweep packaging:
![Packaging brand identity Graphic Designer design visual identity brand marketing branding adobe illustrator Brand Design](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bd38a8198400899.6640ea3924804.jpg)
Market Analysis and Concept:
A market analysis of competitors with vibrant packaging was conducted, leading to the idea of transforming the character "Сірко" into a superhero who flies on waves of milk and plasticine. For the concept, the backdrop of New York City, a hub of various superheroes, was chosen to enhance the theme.