Fintech Debit Card - Mother's Day Edition
Description : In this project, had the opportunity to design a special edition debit card for a Fintech company , coinciding with Mother's Day.
The objective was to create a visually appealing and resonant design that celebrates the spirit of Parenthood while aligning with the brand identity of the company.
Landing Page Design Concept: Drawing inspiration from parenthood , especially motherhood, my design concept aimed to evoke feelings of love, warmth and appreciation. I added elements that symbolise community which the card design centres around while maintaining a modern and sophisticated aesthetics.
Visual: Card design featured a soft colour palette with shades of green and the the landing page was with a shade of pink to to create a feminine ambiance. A few card design variation was made when developing the design:
This elements were subtly integrated into the landing page design creating an appealing texture that depicts depth
Other graphical elements were included into the landing page design , like custom coins and assets that is unison with the company's brandguide
Conclusion: The design of the Fintech debit card and landing page for Mother's Day successfully captured the essence of parenthood while the visual identity combines a gentle colour palette, thoughtful messaging and essential security features. This project showcases my ability to merge aesthetics with purpose, creating visually appeal that resonates emotionally with the target audience