Buku Nyala engaged Vivid Motion as their design partner, seeking to craft a brand identity deeply influenced by neo-psychedelia and dream pop art.
The objective was clear: to craft a striking visual identity in harmony with their vision, alongside a memorable marketing website and a user-friendly interface for their web application.
Following extensive brainstorming sessions and exploration of over 12 stylistic avenues, we arrived at the ultimate brand identity. It perfectly encapsulates the client's vision across with clear brand expressions across multiple touchpoints.
After we've established the new brand design system it was easy applying it to multiple other touchpoints such as social media kits, presentations, pitch decks and other branded marketing materials.
Credits
Directed By: Kemis Legi Project
Client: Buku Nyala
Year: 2023
Client: Buku Nyala
Year: 2023
Creative Director & Producer: Aria Koesoemah
Lead Motion Graphics & 3D: Syadad K Nabil
Lead Product Designer: Syadad K Nabil
Senior Designer: Lerespati
Project Management: Topan Akbar
Lead Motion Graphics & 3D: Syadad K Nabil
Lead Product Designer: Syadad K Nabil
Senior Designer: Lerespati
Project Management: Topan Akbar
