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Lipia | Visual Identity & Packaging


Lipia
Visual Identity & Packaging

Amid the modern hustle and bustle, where we are increasingly disconnected from the natural essence that surrounds us, comes the repositioning of a brand that has existed for over eight years, determined to rekindle this connection.

Lipia is a family-run aromatherapy and self-care company located in Campinas - SP, which grows its own plants organically and extracts pure essential oils under strict quality control. We developed an interconnected visual identity, where the logo, graphics, colors and typography work together to form an identity system that communicates the brand's tone of voice and attributes. The logo has a design with soft curves that are reminiscent of oiliness, communicating naturalness, fluidity and the concept of self-love, self-care and elegance. The packaging is also part of the project, showing the visual identity at work.



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Scope: Brand Identity, Logo Design, Packaging Design, Animations
Design: Elnatan Sousa | Motion: Elnatan Sousa


Lipia | Visual Identity & Packaging
Published:

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Lipia | Visual Identity & Packaging

Lipia is a family-run aromatherapy and self-care company located in Campinas - SP, which grows its own plants organically and extracts pure essen Read More

Published: