AUSTRALIA'S OWN I MIGHTY MILK FANPAGE 2023
Australia's Own is a brand specializing in milk production for all ages, part of the Freedom Foods Group in Australia. In 2023, Australia's Own introduced the Mighty Milk product in the Vietnamese market with the message "Mighty Milk for Mighty Me."
Objective: Through a social media content strategy, the aim is to enhance brand recognition of the Mighty Milk product, bringing it closer to the potential target group of mothers and children. Additionally, the campaign seeks to build an image of active, smart Mighty kids and modern Mighty mothers, who always strive to provide the best choices for their children.
Vietnamese Tagline: SỮA MIGHTY - CHO CON MẠNH MẼ VƯỢT TRỘI
USP highlight: 10 vitamins & minerals, Iron, B2, and protein.
Channel: Australia's Own Vietnam Fanpage
Time: Oct. 2023 - February.2024.
Scope of work: Project lead, Content writer
The content on the fanpage is divided into 3 main pillar:
- Focus on product function
- Share bonding moments between mother and child through daily moments
- Engagement content: promotional programs and minigame to increase interaction between the brand and users
Exploit contextual content to create closeness with Vietnamese consumers during festivals and events for children. Through this, stimulate consumption effectively.
