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2681QCA: Typography & Layout Weekly Exercise Journal

2681QCA: Typography & Layout
Weekly Exercise Journal
Week One: Chapter Summaries 
The booked called, "Thinking with Type" written by Ellen Lupton is a comprehensive guide to the levels of typography, providing not only practical advice but strong theoretical insights defining the art and science of typography. The renowned graphic designer and educator known as Lupton, explores the fundamental principles of typography while also examining its historical context and contemporary applications in todays world.

The book opens with an overview of the history of typography, following its evolution from ancient inscriptions to modern digital fonts. Lupton explains the key concepts such as type classification, letter anatomy, and typographic hierarchy, has demonstrated strong influence on the readability and visual impacts of text we use now. Throughout the book, Lupton emphasises how typography holds strong and important value within communication design, illustrating how certain typefaces can convey distinct messages and express specific emotions. She discusses the role of typography in branding, web design, and other fields, offering practical tips for selecting and pairing typefaces to achieve desired goals and effects. In addition to practical advice, "Thinking with Type" encourages readers to critically analyse and experiment with typography in ways that they haven't yet practiced before. Lupton challenges the conventional rules and encourages readers to push the boundaries of typographic design, fostering creativity and innovation outside of their comfort zone. 

Overall, "Thinking with Type" serves as an indispensable resource for creators such as designers, students, and any individual who has an interest in the art of typography. With its engaging writing style, informative illustrations, and thought-provoking exercises, the book encourages readers with the knowledge and skills to create effective and expressive typography in their own artworks and projects.
Week Two: Typeface Anatomy
Week Three Typeface Classifications
Week Four: Type Quote Layout
Week Five Lecture Sketch Notes
Week Six: Print Layout
Week Seven: Digital Product Layout
2681QCA: Typography & Layout Weekly Exercise Journal
Published:

2681QCA: Typography & Layout Weekly Exercise Journal

Published: