About Soulful craftwork
Soulful Craftwork is a brand specialising in handcrafted artisanal products with a modern twist. From hand crafted jewellery to small batch vases, the brand aims to blend traditional craftsmanship with contemporary design aesthetics, appealing to consumers who appreciate quality, authenticity, and innovation.
Soulful Craftwork was facing the challenge of establishing a cohesive and memorable brand identity that would effectively communicate its unique proposition to the target audience. Despite offering high-quality products, the brand struggled with inconsistent branding elements, leading to a lack of brand recognition and customer loyalty.
These unique hand drawn elements help brand stand out from the competition and add more to the whole identity. These have been utilised extensively throughout the implementation of the brand’s design elements.
The approach towards the project was very linear and that is reflected in the logo as well as the overall brand identity. Logo is made in a way where it is hard to forget, which helps with brand be more memorable among the customers. Half circle represents a process of something being made; which works on both the small as well as large scale perfectly.
The current identity embraces the hand crafted elements and the implementation conveys the sense of authenticity and is not shy of creativity. The colours used add more to the purpose of the identity and are easy to associate brand with.
Thank you!
Mail: Brijeshpatel46457@gmail.com
Client: Soulful craftwork
Year: 2024
