Codman Square Health Center X-Clinic: Take Your Shot
The X-Clinic is Codman Square Health Center's confidential, walk-in STI/STD clinic. It is part of the Codman Square Health Center Communicable Disease Prevention Program (CDPP) and HIV Services departments.
"Take Your Shot" is a campaign developed to promote injectable PrEP to prevent HIV/AIDS. The campaign uses the word "shot" to mean injection, as well as taking a selfie, and, more importantly, taking a shot at a life without the worry of contracting HIV.
I developed the campaign, including the slogan and all visuals.
The campaign ran as social media, newspaper ads, and MBTA bus advertisements.
Client: Codman Square Health Center CDPP, X-Clinic, and HIV Services departments.
Scope: Art Direction, Graphic Design, Marketing
My role: Art Director, Graphic Designer; Team: Christine Leccese (Communications Director), Jonathan Pincus MD (HIV Services Clinical Advisor)
