Husam Mahfouz's profile

BAHJA - BRAND & OUTDOOR CAMPAIGN

CONCEPT

Probably you recognized that BAHJA is an Arabic word, that’s why we aim to stick to the Arabic side in it but with a twist. So in the logo implementation we focused on merging between both Arabic and English by writing the word Bahja in Arabic to create a fusion between both languages and appear in a different and new way than others in the market. Welcome to BAHJA, where you get connected to your missing part and finally happiness finds a home. It's a key to the realm of blissful moments where you can find joy everywhere and create unforgettable moments with your loved ones.
COLOR PALETTE

I chose colors that are fun, vibrant, and playful colors that reflect our identity which is happiness. It’s what we’re all about! In street art, these colors are known as pop art that sends a clear message which is we’re here, we do exist!

OUTDOOR


SOCIAL MEDIA POSTS

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BAHJA - BRAND & OUTDOOR CAMPAIGN
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BAHJA - BRAND & OUTDOOR CAMPAIGN

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