For this project, we had to pick an organization that worked to eliminate Climate Change. We had to create a brand for this organization, create or use their logo, create a color palette, and choose fonts that represented the organization and their message. Then we had to create a social media post reflecting their mission, using the branding we had made.
While researching, I came across a few organizations such as EarthJustice, GreenPeace, and Community Environmental Council. I looked more into their mission and values and ended up choosing the Community Environmental Council. Their 'Hub' is located in Santa Barbara and their website encourages locals to use sustainable transportation when going to the 'Hub'.
The three pillars of their mission are:
REVERSE climate change by transitioning to zero emissions and green energy REPAIR the damage created by restoring the natural carbon cycle
PROTECT Central Coast communities by taking bold action together
The branding had to be created using Adobe Express using their Branding template. With this, all of the elements can be collected in one place like the logo, fonts, color palette, templates, and assets. Since the branding is stored on Adobe Express, the elements can be easily applicable to any projects made on
Adobe Express.
