A  music festival concept centered on this rubber hose style character, and channeling the vibe of recognizable alt festivals like Warped Tour, Riot Fest, etc. Every aspect of this festival, including signage, posters, other collateral, and website is embellished with a large number of doodles. 

The branding started with the first iteration of this character I knew I wanted to incorporate, however as the brand developed the original character didn't have the edge that I was imagining, so the second was developed. 

Similarly, the logo went through a couple of iterations. 

There were other characters created for wayfinding or signage that didn't end up in the final deliverables. (Except one appearance on the website) However, if I were to expand on this concept or redo anything, I'd incorporate them further; as well as create a full "cast" of characters.