The Black Swan is a business brand following the Brunch model (a cafe combined with a restaurant). The establishment also integrates a play area specifically for children along with an enticing bar counter on the rooftop aimed at serving all customer demographics. From young enthusiasts seeking novel experiences to families looking for a space to bond over the weekends, The Black Swan caters to everyone.

The iconic logo of The Black Swan draws inspiration from the initials of the brand name, "TBS," intricately interwoven on a dark red Seal Was background, creating a powerful and captivating overall aesthetic.

The primary black and white color scheme is used skillfully, evoking sophistication and refinement while highlighting the distinctive logo with the dark red Seal Was image.

Client: The Black Swan

Agency: PIXELDesign

Timeline: 2022

Graphic Designer: Le Vinh

Project Leader: Vu Son Hai