ROJECT OVERVIEW
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在烘焙坊林立的天母地區，全統擁有近四十年的經營基礎並在當地人心中留存著獨到美味的印記，因此有物在識別更新上保存舊有經典元素，針對難以規範、不夠清晰的「印鑑文字」「草環裝飾」等元素進行視覺優化，幫助全統以經典不變的核心樣貌走向新時代。
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在烘焙坊林立的天母地區，全統擁有近四十年的經營基礎並在當地人心中留存著獨到美味的印記，因此有物在識別更新上保存舊有經典元素，針對難以規範、不夠清晰的「印鑑文字」「草環裝飾」等元素進行視覺優化，幫助全統以經典不變的核心樣貌走向新時代。
In the Tianmu area where there are many bakeries, CHUNG TUNG has a business foundation of nearly 40 years and has left a unique and delicious imprint in the hearts of local people. Therefore, we preserves the old classic elements in identifying and updating, and targets the problems that are difficult to standardize and are not clear enough. Elements such as "seal text" and "grass ring decoration" are visually optimized to help CHUNG TUNG move into the new era with a classic and unchanged core appearance.
DESIGN CONCEPT
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識別設計以「記憶中的美味，新時代的經典」為概念進行視覺優化，保留舊識別的「麥穗、線框、印章字」等經典元素，透過減法思維剔除過度複雜的線條與裝飾，讓品牌識別在新舊消費者心中留下更清晰的印象。
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識別設計以「記憶中的美味，新時代的經典」為概念進行視覺優化，保留舊識別的「麥穗、線框、印章字」等經典元素，透過減法思維剔除過度複雜的線條與裝飾，讓品牌識別在新舊消費者心中留下更清晰的印象。
The identity design is visually optimized based on the concept of "delicious food in memory, classic in the new era", retaining the classic elements of the old identity such as "wheat ears, wireframes, and seal characters", and eliminating overly complex lines and decorations through subtractive thinking. Let the brand identity leave a clearer impression in the minds of new and old consumers.
