Annie Lee's profileBogyeong Lee's profile

Reframe


Reframe Festival organized by KQED and PBS was an event showcasing various cultural activities and programs. It included film screenings covering diverse topics and perspective, journalism, innovation, Tech, and more. This event as a platform to facilitate discussions on social issues and cultural diversity, aiming to inspire audiences.


I designed the logo and logo animations for the 2024 Reframe Festival. The patterns and graphics used for this event were created in collaboration with the art director, based on my logo r. The signage and invitations were produced by the art director.


I drew inspiration from the word "Reframe" and created a small rectangular frame on the top right conrer of the wordmark logo. I animated this frame to move, revealing words associated with the event.


https://www.kqed.org/reframe-festival




Brand System
Event Invitation

Signage



Event photo





Thank you!
Reframe
Published:

Reframe

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Creative Fields