Giving Tuesday Social Media Campaign

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In a social media and email fundraising campaign for the IEEE Foundation, I seamlessly integrated an event logo and brand within the primary brand identity. I crafted social media imagery tailored for LinkedIn, Twitter, and Facebook, ensuring each channel reflected the event's identity while maintaining brand consistency. Additionally, I developed responsive channel branding for all three platforms to optimize visual appeal across devices. Graphic email headers were designed to visually tie back to the social graphics, ensuring a cohesive and impactful brand presence across all touch points.

As the Creative Director and full-service creative team, I:

— Created an event logo and brand aligned with the primary brand identity.
— Tailored social media imagery for LinkedIn, Twitter, and Facebook.
— Developed responsive channel branding for optimal display on various devices.
— Designed graphic email headers that visually tied back to social graphics for consistent branding.

Visually Impactful Social Imagery