Punch Drunk Duck
Beverage Design Co-Branding
The objective of this project was to create three different variations on a beverage and include a social awareness month as an exercise in co-branding. I created a microbrew called Punch Drunk Duck that includes an IPA, a vanilla porter, and a German bock.
The month is Colon Cancer Awareness Month. The product is designed to appeal to Generation X/ Elder Millennials, who are of an age that should probably be screened for colon cancer.