Awards :
1 x Silver —— Campaign Digital Media Awards
With China's top running app, Joyrun, we orchestrated an immersive brand activity for Petgugu, a new pet product in Shanghai. Using automatic feeding stations, we guided runners along pre-established routes to feed stray cats in Shanghai. Demonstrating product benefits in a fun and original way, Petgugu left a pawprint on hearts and minds. Learn more: https://edl.mn/3qtCwJH
