Lidl - Camara Noastra - Pantry Seekers (2017)
The Campaign
What: Prove that Lidl’s private range Camara Noastra is produced locally.
How: A national NCP encouraged people to subscribe their unique recipe. Together with Lidl ambassadors (Chef Florin Dumitrescu & Andrei Aradits) we tasted each recipe and the best one was selected to be part of Camara Noastra’s permanent product range.
Why: How local can you get? We proved that the Camara Noastra brand actually has a true Romanian-made recipe in its portfolio.
The Pantry Museum
While we tasted each product subscribed to the NCP campaign we discovered how hard it was to select only one winner so we decided that all the recipes deserve to be tasted by all the Romanians. We developed the first Romanian food pop-up museum on national tour in major cities, spreading the taste of authenticity for all Romanian gourmands.
