Accolità
2023-2024
Branding and graphic design project.
The name Accolità comes from the combination of the phrase "accogliere l’individualità" in Italian, meaning "to embrace individuality".
Accolità is an integrated dentistry clinic that advocates for the naturalness of the procedures offered. The brand's owners understand that we are unique beings thanks to the naturalness of our expressions, inherited from our genealogical tree, our roots, our ancestry.
By encouraging self-care rituals, the Accolità brand positions itself in a welcoming and familiar stance, while also participating in the journey of transforming our personal relationships.
With an oval-shaped base, the symbolism for Accolità accompanies the choice of delicate and elegant typography, bringing continuity, proximity, and connection with its interior. The drawn symbol represents the roots of the Flamboyant tree, a strong, solid, and secure species that reveals the characteristic of naturalness of Accolità.
The chosen earthy tones reveal the dentists' passion for their profession and represent the solidity of the earth. As the tones lighten, we identify life, joy, and emotion for the brand. The shades of gray and cream neutralize Accolità's communication and provide a breath for the brand.
