Pegasus Trail 4 GORE-TEX by Nike Run Advertising Campaign.
"Everyday is a Journey" is a humoristic advertising campaign focusing on avid walkers.
The concept for this campaign will revolve around the world of travel and tourism. The goal is for people to use these technical shoes in their everyday life and what is life if not a journey?
This is why the campaign will portray obvious-looking tourists going around the world. It will show that these shoes are durable and can adapt in every environment; from the Grand Canyon to the Tower of Pisa!
I had lots of fun doing this project, hope you like it! :)
"Everyday is a Journey" is a humoristic advertising campaign focusing on avid walkers.
The concept for this campaign will revolve around the world of travel and tourism. The goal is for people to use these technical shoes in their everyday life and what is life if not a journey?
This is why the campaign will portray obvious-looking tourists going around the world. It will show that these shoes are durable and can adapt in every environment; from the Grand Canyon to the Tower of Pisa!
I had lots of fun doing this project, hope you like it! :)
