Salumificio Santoro was among the first to venture into e-commerce and sell delicacies online. We took an extra step by using eye-catching packaging and an engaging super pop social strategy to increase our brand awareness. We showcased our cold cuts in classic taglieri through photographs and videos featuring creative patterns and unique recipes. Moreover, the bright and lively backgrounds helped present a more contemporary version of Apulia.
Branding: Giuseppe Piepoli
Copywriting: Teresa Serripierro
Packaging Graphic Designer: Giuseppe Piepoli
Photographer: Nicla Marzano, Alessia Cortese
Photography Direction: Leandro Ciarfaglia
Social Media Manager: Isabella Campanella, Eleonora Calabretti
Social Media Manager: Isabella Campanella, Eleonora Calabretti
