Kley is a small, growing family business. The business is run by a mother and daughter making handmade unique earrings and general jewelry from polymer clay.
The goal of the logo is to give that unique feeling that is as fluid and secure as the jewelry itself that is being purchased. The accompanying graphic of the visual identity is made from the very shapes of the mindjus and is transformed into certain patterns that can be used both in print and on the web and social networks.