P&G Philippines is a multinational consumer goods company specializing in a wide range of personal health/ consumer health, personal care, and hygiene products since 1908.
P&G Rewind is a social media campaign that highlights P&G’s milestones throughout the years – product launches, iconic campaigns, and major brand movements in the Philippines. To show P&G’s credibility on LinkedIn and add a throwback feels to their followers, we created retro-vibe art direction for the social media posts and campaign logo.
This logo sneakily adds “P” and “G” without failing to highlight it and deliver the message. It's retro, it's bold, but also playful and meaningful. It's a P&G Rewind plain and simple but strategically crafted.
