After two years stuck at home, Filipinos rushed back to shopping malls.So Lazada's online fashion platform, LazLook, needed a big plan to keep people buying online. A giant plan. In fact, 23-feet tall.
We unveiled the style icon during Lazada's epic birthday celebration.
We teased the giant mannequin using gigantic paper doll clothes and a giant dressing room inside the mall.
Just like how fashion is ever-changing, our mannequin also changed clothes.
Fitting and some behind the scenes photos of the making of the 23 foot mannequin
Scanning the QR code directly leads to the pieces of the mannequin direct in the app.
