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By Danny Elfman.

The company produces Sadhu boards for nail standing. The project has been in existence for over 5 years. There is only a logo. The task is to rebrand, develop a corporate style, and brand concept that can be presented on the global market.

Brand mark Bagus Board: It was decided to retain the main form of the Bagus Board brand mark but to make adjustments and replace the inner content of the main contour. Additionally, to develop a new, unique font that can become an integral part of the corporate style.

Aesthetic and Dynamics: So, the two soles, a rarely seen element in the digital space, are worth preserving. It is memorable and particularly effective when its inner part creates a certain aesthetic, not typical for this image. Inside the logo, I adjusted some lines and removed those that disrupted the overall dynamics and introduced imbalance into the form. The mark came to life, with a lively structure at its core. I intentionally tried to incorporate various forms of life into the logo. As a result, the hand led to the creation of what you see on the screen. If you've already noticed the chameleon image at the bottom, I want to say that it's been there for a while; I simply allowed it to come to light.

Chameleon and Its Symbolism: The chameleon easily adapts to its surroundings, changing the color of its skin, much like how a person standing on nails merges with the feeling of pain after a few minutes, and the danger dissipates. The chameleon possesses a unique vision property, allowing it to see from different angles simultaneously, similar to how a person standing on nails opens up internal vision. The chameleon can achieve its desired outcome without blinking an eye or lifting a finger. Despite the smooth body movements, the chameleon adeptly uses its tongue to catch prey, conserving energy in the body.

Bagus Board and Its Symbolism: On Bagus boards, desires are attracted into reality through internal visualization of the goal and the refinement of external intention during the body's adaptation process in extreme situations while conserving physical energy and tapping into cosmic energy.

Interpretation: Everyone can imbue any image with their own meaning and anchor it within. The end consumer, without description, sees only the harmony of form and space between the lines, reminiscent of muscle fibers. However, upon closer inspection, these fibers form a separate world with botanical and animal shapes, giving the mark the flair of a natural product with not only a history but also mysterious functionality.

Mark Structure: The mark itself is divided into two parts: separately, the soles with a star inside and separately, the star, which we can also use as an element of the corporate style.

Font: The font is a separate work of art, in which I embedded several elements and images. I decided to make a serif font because such a font carries more history and mysteries, which fits perfectly into the concept and visual of our mark. The first image is a nail, the head and sharp part of which are well demonstrated in the letter "U." The second image is a compass, which speaks to the precise geometry and the fact that behind Bagus technology stands a whole project department, an architectural bureau. This emphasizes the meticulous approach and the master's love for creating a product. The next image is an animal image, which has always been there; I simply allowed it to come to light.

Mental Connection with Bali Island: Bagus is an Indonesian word taken from the island of Bali. I didn't have to think long about how to create this mental connection with the island because it manifested itself. In the name Bagus Board, Garuda is already present. Garuda is a giant bird depicted with the god Vishnu. So, what else is there to add?