Block Financial Corporation is a company that needed a strong logo with an identity that stands for power and stability. The color blue is a loyal color, and that is exactly what Block Financial needed to display in their logo. I had to go deeper than just the logo to get this design right. What would it look like in an ad? What would it look like on a building? What would it look like on a shirt? The end result is clear and stable enough to apply in all types of applications.
![Logo Design Identity Design graphic art Block Financial Corporation](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/47888e19776097.562e113f6e427.png)
![Logo Design Identity Design graphic art Block Financial Corporation](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/38905519776097.562e01282294f.jpg)
A stack of business cards displaying the front and back sides. A basic business card for a Block Financial Employee.
![Logo Design Identity Design graphic art Block Financial Corporation](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ee8cd219776097.562e012828e3c.jpg)
Coporate stationary for Block Financial. A letterhead, envelope, and business card for employees to use when needed.
![Logo Design Identity Design graphic art Block Financial Corporation](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/3a0e6e19776097.562e113f756e5.jpg)
Block Financial Corporation Facebook page displayed on a laptop.
![Logo Design Identity Design graphic art Block Financial Corporation](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/278ee119776097.562e113f7fae7.jpg)
Block Financial Corporation Twitter page displayed on a laptop.