WAYFAIR GERMANY...
FURNITURE YOU WON'T WANT TO LIVE WITHOUT
Once you've experienced how comfortable life can be on Wayfair's furniture... you won't ever want to live without it again! This simple idea comes to life with a variety of hilarious scenarios showing people taking their furniture to "uncomfortable" situations that are now totally bearable thanks to their sofa/armchair/carpet.
For the non-Germans... the headline is "Furniture you won't want to live without" - and uses a fun play on the German pronunciation of VER to make a unique mnemonic for Wayfair.
The films were shot by the brilliant Justin Reardon with Cobblestone Productions.
ADAM
EVE
The campaign also features fantastic Out of Home advertising, shot by Tobi Gromatski - these will run in over 90 cities across Germany.
The campaign was once again developed with Jung von Matt Hamburg - Wayfair's fourth collaboration with this brilliant team.
David Leinweber (Managing Creative Director), Mirjam Wagner (Creative Director), Elizabeth Herold (Creative Director), Edwin Okyere (Client Service Director), Franziska Kuettner (Account Director), Ashley Horn (Project Manager), Lena Conze (Senior Art Director), Mohamed Elkateb (Art Director), Laura Huber (Copywriter), Federica Poesl (Social Media Manager), Johannes Haverkamp (Head of Production) und Antonia Düring (Producer)
David Leinweber (Managing Creative Director), Mirjam Wagner (Creative Director), Elizabeth Herold (Creative Director), Edwin Okyere (Client Service Director), Franziska Kuettner (Account Director), Ashley Horn (Project Manager), Lena Conze (Senior Art Director), Mohamed Elkateb (Art Director), Laura Huber (Copywriter), Federica Poesl (Social Media Manager), Johannes Haverkamp (Head of Production) und Antonia Düring (Producer)
