Personal Logo Project
This project aimed to create a personal logo for Ruby Thomas, with three versions, which reflects the individual and can be used in future business ventures. The three logo versions created for this project include black on white, white on black, and full color. Ruby Thomas is a junior psychology major pursuing a career in human-centered design. The logo conveys the empathy, dependability, and human focus that Ruby’s work aims to deliver.
Above: Logo Thumbnail Sketches
First Versions
Final Versions
The logo combines the initials R.T. with a simple human silhouette in order to emphasize Ruby’s human-centered focus on design. Acumin Variable Concept was chosen for its ability to naturally fit the human icon into the shape of the R. Politica and Eurostyle were selected for their ability to complement each other while having contrasting widths and weights. Three sans serif fonts were used because they feel modern, easier to read, and less formal than serif fonts. The logo has a monochromatic pink coloring to represent the compassion, humanity, and kindness needed in Human Centered Design. According to color research, light pink is a calming color that will evoke trust in the company. The darker pink brings energy and life into the logo to avoid looking too dull. The two shades of pink create a layered appearance that puts the human in front of the other logo elements, illustrating the importance of putting the human first when designing.
Above: Prototype Polo Shirt (Left); Prototype Gift Tags (Right)
