Jotun Paints wanted to emphasize the transformative power of their products, highlighting that their paints can enhance any space, making it ten times more aesthetic and beautiful. This message underscores that paint possesses its own beauty, transcending mere physical appearance. While we often prioritize personal beauty and physical aesthetics, it's equally important to care for the beauty of our living spaces, recognizing that the allure of a well-designed home contributes significantly to our overall sense of beauty and well-being. Paint strokes were used to mimic official Saudi Arabian national clothes and other clothing pieces, fooling onlookers into mistaking them for garments to wear.
"BEAUTY YOU CAN'T WEAR"
PITCH // MEMAC OGILVY - 2023
