Mámi Cocktails is a bar, named after a near-mythical aunt in the owners’ family history. Bold, flamboyant, and unapologetic. Our brand direction is to own this larger-than-life figure. Don’t call her a mascot. Call her Mámi.
The monogram forms the curves of Mámi’s hairdo and is the basis of all our designs.
The monogram forms the curves of Mámi’s hairdo and is the basis of all our designs.
Mámi Display is our bespoke solution for Mámi Cocktails project. Expressive and almost illustrative, inspired by the curves of Mámi’s hairdo, and what we imagined she’d sound like, if she were alive today.
Inspired by the brand personality of Mámi, we envisioned a kitchen and bar that captures her vibrant spirit in District 2, a rare walkable neighborhood in Vietnam. The facade also features a slight curve inspired by Mámi’s hair.
Capitalizing on the potential of the facade, we maximized the connection between the bar and the street. This creates an open and inviting atmosphere, drawing in the neighborhood.
To enhance the sense of spaciousness within this intimate setting, we designed a high ceiling with skylight windows and awning windows for the exterior.
Custom mahjong tile bar counter.
Hidden compartments in bar tables, conversation starters.
Graphic Design: Tuan Ha, Nghi Tran, Huong Ngo
Type Design: Nghi Tran, Huong Ngo
Illustrator: hwee
Motion Design: Quang Do
Spatial Design: Hung Le, Tram Dang
Draftman: Minh Do, Gia Tu Tran
Strategic Partnership: Duy Lam, Mei
Production: Kai Le
Showcase Photography: Quang Dam
Creative Advisor: Tuan Le
Type Design: Nghi Tran, Huong Ngo
Illustrator: hwee
Motion Design: Quang Do
Spatial Design: Hung Le, Tram Dang
Draftman: Minh Do, Gia Tu Tran
Strategic Partnership: Duy Lam, Mei
Production: Kai Le
Showcase Photography: Quang Dam
Creative Advisor: Tuan Le
