Capturing the essence of cinema
Metropolitan Films, a renowned French cinema distributor, wanted to redesign its website to showcase its love and experience of cinema. I was given the opportunity to create the art direction and graphic design for the creative agency La Jungle.
Immersion & purity were the key words for this creation: I chose to give pride of place to the Image, the central element of cinema.
To promote immersion, similar to that felt when the lights in darkened movie theaters go out, I opted for a dark background throughout the site, interspersed with a few bright sections to highlight their content and punctuate navigation.
To this, I've added a vibrant orange to highlight important content. Images also play a key role in this design, and are the result of a question I set out to answer as best I could: how do you highlight and respect a cinematic work in webdesign?
2024. Zélie Thibault, for La Jungle agency.
