Problem: With about 2.5 million crashes last year, German roads are not the safest place in the world.
Truth: We’ve tried telling people what NOT to do. But they don’t seem to be paying attention.
Idea: So maybe we should just encourage them to keep going? We ask them to make the most of the present!
(but also show them a little glimpse of the future)
Copywriters: Tanguy Maimbourg, Shouvik Mukherjee
Art director: Anna Freire
Mentor: Simon Weyer
